How will GDPR impact your communications?

We’ve published a short eBook about the potential impact General Data Protection Regulation (GDPR) may have on your marketing activity.

Regardless of when or how the various negotiations develop with the EU, the UK’s data protection standards will have to be equivalent to the EU’s GDPR.

The eBook is designed to provide a brief overview of two key legal grounds featured in GDPR – content and legitimate interest – and help readers assess which ground they rely on for their communications. It also suggests steps to take as preparation for the directive coming in to effect in 2018.

GDPR is set to affect many organisations in the UK, especially those operating internationally.

You can download the eBook here

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